The Bachelor of Management in Tourism provides students with a strong understanding of the distinctive features of tourism and the tourism industry, with the knowledge and range of skills that provide the flexibility to manage effectively in an environment of significant growth and change. The course also develops students' understanding of tourism as an increasingly important social phenomenon, in order to foster a critical approach to this field of study.
The course takes a broad approach studying the phenomenon of tourism and tourists, the society in which tourism takes place, the relationship of tourism to sustainability and the role of the different tourism industry sectors. The course develops ethical, professional values and skills for working in the various fields of tourism, such as, strategic management, marketing, research and policy.
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