The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.
The course centres around design studios which integrate practice-orientated learning around specific projects, and parallel the process that professionals undertake in industry.
The course is structured to allow students to focus, particularly in its second half, on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relationship to historic and contemporary contexts.
The course aims to support and foster a creative and explorative attitude toward the design process where research and practice are consolidated in design outcomes. It cultivates a collaborative and global vision of design. Through a variety of interdisciplinary subjects, industry projects and international studios, students develop the flexibility and confidence to work in the divergent and novel environments of contemporary visual communication practice.
Throughout the degree students progress through studies and skills development in the area of form, content, context and concept. First year introduces the key formal concerns of visual communication, including image, typography, composition and hierarchy. Second-year subjects engage more closely with content and the interdependencies of form and content. A contextual understanding of design as an outwardly focused activity is developed in third year, with closer studies of audience, society, ethics and industry.
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