Integrated product design expands on the traditional field of industrial design to reflect the changed realities of the globalised design profession. The course offers a practice-based approach to learning through the integration of digital and analogue technologies across the broad field of integrated product design, as well as the potential for specialisation within highly contemporary and innovative integrated product design practices.
With a strong emphasis on creativity and technology, graduates move seamlessly from the design of material objects to the design of associated services together with the skills to maintain a specialist role within an interdisciplinary team. Structured around design studios, this dynamic course allows specialisations such as interaction design, smart object design, interactive product design, system design. The design studio integrates practice-orientated learning around specific projects.
The course aims to support and foster a creative and explorative attitude toward the design process. It equips its graduates with the ability to effectively function on the international stage with ease and success, with the communication skills that allow them to operate across cultures, languages and location.
The course takes an experimental and hybrid approach to the integration of networked digital technologies into the design of products and systems. Students gain an integrated approach and understanding of how to conceptualise, visualise and realise products, services and/or systems as a design professional.
Innovation and experimentation is underpinned by theoretical, historical and contextual studies to facilitate students' development in both the conceptual and technical design skills required to work within the broader integrated product design field, and its specialist areas.
Throughout each stage, the course requires students to develop an understanding of their own design language and theoretical position in relation to historic and contemporary contexts.
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